Do online reviews have different effects on consumers' sampling behaviour across product types? Evidence from the software industry

被引：2

作者：

Li, Shengli ^{[1
]}

Li, Fan ^{[2
]}

Xie, Shiyu ^{[2
]}

机构：

[1] Peking Univ, Dept Informat Management, Beijing, Peoples R China

[2] Shenzhen Univ, China Ctr Special Econ Zone Res, Nanhai Ave 3688, Shenzhen 518060, Peoples R China

来源：

JOURNAL OF INFORMATION SCIENCE | 2022年 / 48卷 / 03期

基金：

中国国家自然科学基金;

关键词：

Free samples; online reviews; product characteristics; product types;

D O I：

10.1177/0165551520965399

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Previous research shows that online reviews may have different effects for search goods and experience goods. However, as a typical type of experience goods, software can be further divided into different categories based on product characteristics. Little research has been conducted regarding the different effects of online reviews for different types of software. Furthermore, to offer free samples is another common practice of software firms to alleviate consumer uncertainty prior to purchase. To fill the corresponding research gap, this research focuses on the interaction effects between online reviews and free samples for different types of software. Through our empirical analysis, we find that user ratings significantly increase consumers' sample downloads. Furthermore, consumers download more samples for some categories than for others. Finally, user and editor ratings might have differential effects for different types of software.

引用

页码：406 / 419

页数：14

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