Television advertising - a content analysis.

被引:0
|
作者
Ashraf, FJ [1 ]
Chestnutt, IG [1 ]
机构
[1] Univ Wales Coll Cardiff, Coll Med, Dent Publ Hlth Unit, Cardiff CF1 3NS, S Glam, Wales
关键词
D O I
暂无
中图分类号
R78 [口腔科学];
学科分类号
1003 ;
摘要
引用
收藏
页码:1161 / 1161
页数:1
相关论文
共 50 条
  • [1] Content analysis of food advertising in Turkish television
    Guran, Tulay
    Turan, Serap
    Akcay, Teoman
    Degirmenci, Fatih
    Avci, Okan
    Asan, Abdulkerim
    Erdil, Emre
    Majid, Abdulaziz
    Bereket, Abdullah
    JOURNAL OF PAEDIATRICS AND CHILD HEALTH, 2010, 46 (7-8) : 427 - 430
  • [2] ANALYSIS OF INFORMATION-CONTENT IN TELEVISION ADVERTISING
    RESNIK, A
    STERN, BL
    JOURNAL OF MARKETING, 1977, 41 (01) : 50 - 53
  • [3] A content analysis of food advertising on Turkish television
    Ok, Mehtap Akcil
    Ercan, Aydan
    Kaya, Fatih Suleyman
    HEALTH PROMOTION INTERNATIONAL, 2016, 31 (04) : 801 - 808
  • [4] Advertising Content and Television Advertising Avoidance
    Wilbur, Kenneth C.
    JOURNAL OF MEDIA ECONOMICS, 2016, 29 (02) : 51 - 72
  • [5] A frequency and content analysis of alcohol advertising on Brazilian television
    Pinsky, I
    Silva, MTA
    JOURNAL OF STUDIES ON ALCOHOL, 1999, 60 (03): : 394 - 399
  • [6] THE USE OF NOSTALGIA IN TELEVISION ADVERTISING - A CONTENT-ANALYSIS
    UNGER, LS
    MCCONOCHA, DM
    FAIER, JA
    JOURNALISM QUARTERLY, 1991, 68 (03): : 345 - 353
  • [7] Violence in Television Advertising: Content Analysis and Audience Attitudes
    Hetsroni, Amir
    ATLANTIC JOURNAL OF COMMUNICATION, 2011, 19 (02) : 97 - 112
  • [8] A CONTENT-ANALYSIS OF BEVERAGE ALCOHOL ADVERTISING .2. TELEVISION ADVERTISING
    FINN, TA
    STRICKLAND, DE
    JOURNAL OF STUDIES ON ALCOHOL, 1982, 43 (09): : 964 - 989
  • [9] Representation of Gender in South African Television Advertising: A Content Analysis
    Luyt, Russell
    SEX ROLES, 2011, 65 (5-6) : 356 - 370
  • [10] Representation of Gender in South African Television Advertising: A Content Analysis
    Russell Luyt
    Sex Roles, 2011, 65 : 356 - 370