Consumer attitudes and communication challenges for agro-food technologies

被引：0
作者：
Verbeke, Wim [1 ]
机构：
[1] Univ Ghent, Dept Agr Econ, B-9000 Ghent, Belgium
来源：
AGRO FOOD INDUSTRY HI-TECH | 2011年 / 22卷 / 05期
关键词：
Acceptance; attitudes; consumer; food; technology; ACCEPTANCE; SAFETY; MEAT;
D O I：
暂无
中图分类号：
Q81 [生物工程学（生物技术）]; Q93 [微生物学];
学科分类号：
071005 ; 0836 ; 090102 ; 100705 ;
摘要：
This contribution provides a summary of insights about consumer attitudes towards agro-food technologies. The main factors that shape consumer acceptance or rejection are highlighted from recent review papers and linked with risk perception. Evidence from beef processing technologies confirms that the presence of a bioactive component or safety-enhancing benefit associated with the technology fuels consumer concern. Communication challenges are discussed, in particular the challenge to find the right balance between informing markets in a transparent way without overloading them with too much information detail.
引用
收藏
页码：34 / 36
页数：3
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