The purposes of this research were to 1) study notions of teaching and learning by utilizing the Edutainment format in both local and foreign countries, 2) develop the Edutainment format to enhance learning of bachelor's degree students, and 3) study the effect of Edutainment format on learning by bachelor's degree students. The samples of this study consisted of printed documents, textbooks, academic journals, and electronic documents, of which 22 formats were selected from foreign countries and other 20 formats locally. Fifteen specialists were selected to evaluate and approve the formats. The 80 undergraduate student participants were selected by simple random sampling method from the Department of educational technology and communications. Purposive sampling was also applied to select 20 teachers from the Faculty of Technical Education, Rajamangala University of Technology Thanyaburi. The instruments adopted for this research were comprised of analyses derived form of Edutainment format; the approval form for specialists to approve said formats; questionnaires regarding students and teachers' needs to be used with the Edutainment format; opinion assessment forms for students and teachers to complete after using the Edutainment format; and an achievement test. The data were analysed by content analysis and descriptive statistics. The major findings were as follows: 1) The ideas of the Edutainment format from educators in both local and foreign countries indicated that technology and innovation used to enhance the Edutainment format included robotics, internet, games, movies, music, and television programs. The environmental factors included play activity, classroom designing, and campus facilities, 2) The Edutainment format to enhance undergraduate learning consisted of technology components including learning through Ubiquitous high-speed internet access, studio usage, light and sound, robotics, internet, games, movies, music and television programs. The environmental management, included performance stage, movie theatres, game rooms, wireless high-speed internet rooms, and activities to enhance creative thinking. The management of teaching and learning comprised activity based curriculum development, supporting learning emphasizing "Learning by Doing" approach, and tourism for entertainment. 3) After implementing the Edutainment format, the results revealed that all issues were rated at high levels. Concerning the opinions toward the Edutainment format implementation, the results in each area and at all items were rated at very appropriate level as well as most-appropriate level. (C) 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
