Why crowdsourcing fails

被引：17

作者：

Dahlander, Linus ^{[1
]}

Piezunka, Henning ^{[2
]}

机构：

[1] ESMT, Berlin, Germany

[2] INSEAD, Blvd Constance 1, F-77300 Fontainebleau, France

来源：

JOURNAL OF ORGANIZATION DESIGN | 2020年 / 9卷 / 01期

关键词：

Crowdsourcing; Organizational design; Innovation;

D O I：

10.1186/s41469-020-00088-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Crowdsourcing-asking an undefined group of external contributors to work on tasks-allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our research shows. Most often this is because organizations fail to properly plan for all the different stages of crowd engagement. In this paper, we use several examples to explain these challenges and offer advice for how organizations can overcome them.

引用

页数：9

共 50 条

[41] Crowdsourcing in libraries [J].

Paula Dobrecky, Leticia .

BIBLIOS-REVISTA DE BIBLIOTECOLOGIA Y CIENCIAS DE LA INFORMACION, 2016, (63) :71-77

[42] The ethics of crowdsourcing [J].

Dolmaya, Julie McDonough .

LINGUISTICA ANTVERPIENSIA NEW SERIES-THEMES IN TRANSLATION STUDIES, 2011, 10 :97-+

[43] Crowdsourcing and Attention [J].

Huberman, Bernardo A. .

COMPUTER, 2008, 41 (11) :103-105

[44] Crowdsourcing with Smartphones [J].

Chatzimilioudis, Georgios ;

Konstantinidis, Andreas ;

Laoudias, Christos ;

Zeinalipour-Yazti, Demetrios .

IEEE INTERNET COMPUTING, 2012, 16 (05) :36-44

[45] Truth in Crowdsourcing [J].

Cox, Landon P. .

IEEE SECURITY & PRIVACY, 2011, 9 (05) :74-76

[46] The Practice of Crowdsourcing [J].

Alonso O. .

Synthesis Lectures on Information Concepts, Retrieval, and Services, 2019, 11 (01) :1-149

[47] Crowdsourcing contests [J].

Segev, Ella .

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2020, 281 (02) :241-255

[48] Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns [J].

Wilson, Matthew ;

Robson, Karen ;

Botha, Elsamari .

BUSINESS HORIZONS, 2017, 60 (02) :247-253

[49] Crowdsourcing GO: Effect of Worker Situation on Mobile Crowdsourcing Performance [J].

Ikeda, Kazushi ;

Hoashi, Keiichiro .

PROCEEDINGS OF THE 2017 ACM SIGCHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI'17), 2017, :1142-1153

[50] Enabling Flexible IT Services by Crowdsourcing: A Method for Estimating Crowdsourcing Participants [J].

Gong, Yiwei .

OPEN AND BIG DATA MANAGEMENT AND INNOVATION, I3E 2015, 2015, 9373 :275-286

← 1 2 3 4 5 →