Why crowdsourcing fails

被引：17

作者：

Dahlander, Linus ^{[1
]}

Piezunka, Henning ^{[2
]}

机构：

[1] ESMT, Berlin, Germany

[2] INSEAD, Blvd Constance 1, F-77300 Fontainebleau, France

来源：

JOURNAL OF ORGANIZATION DESIGN | 2020年 / 9卷 / 01期

关键词：

Crowdsourcing; Organizational design; Innovation;

D O I：

10.1186/s41469-020-00088-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Crowdsourcing-asking an undefined group of external contributors to work on tasks-allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our research shows. Most often this is because organizations fail to properly plan for all the different stages of crowd engagement. In this paper, we use several examples to explain these challenges and offer advice for how organizations can overcome them.

引用

页数：9

共 50 条

[21] An organisational framework for analysis of crowdsourcing initiatives [J].

Martinez-Corral, Alberto ;

Grijalvo, Mercedes ;

Palacios, Miguel .

INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOR & RESEARCH, 2019, 25 (08) :1652-1670

[22] Marginality and team building in collaborative crowdsourcing [J].

Wang, Rong .

ONLINE INFORMATION REVIEW, 2020, 44 (04) :827-846

[23] Crowdsourcing in medical research: concepts and applications [J].

Tucker, Joseph D. ;

Day, Suzanne ;

Tang, Weiming ;

Bayus, Barry .

PEERJ, 2019, 7

[24] Capitalizing Relationships: Modes of Participation in Crowdsourcing [J].

Hansson, Karin ;

Ludwig, Thomas ;

Aitamurto, Tanja .

COMPUTER SUPPORTED COOPERATIVE WORK-THE JOURNAL OF COLLABORATIVE COMPUTING AND WORK PRACTICES, 2019, 28 (05) :977-1000

[25] How to Manage Crowdsourcing Platforms Effectively? [J].

Blohm, Ivo ;

Zogaj, Shkodran ;

Bretschneider, Ulrich ;

Leimeister, Jan Marco .

CALIFORNIA MANAGEMENT REVIEW, 2018, 60 (02) :122-149

[26] Tasks of a Different Color: How Crowdsourcing Practices Differ per Complex Task Type and Why This Maters [J].

Wang, Yihong ;

Papangelis, Konstantinos ;

Lykourentzou, Ioanna ;

Saker, Michael ;

Chamberlain, Alan ;

Khan, Vassilis-Javed ;

Liang, Hai-Ning ;

Yue, Yong .

PROCEEDINGS OF THE 2023 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI 2023), 2023,

[27] Cryptocurrency Rewards and Crowdsourcing Task Success [J].

Meng, Shan ;

Zhao, Xia ;

Zhao, Xi .

PROCEEDINGS OF THE 56TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, 2023, :5724-5732

[28] Creating Value Through Crowdsourcing: The Antecedent Conditions [J].

Rowe, Michael ;

Poblet, Marta ;

Thomson, John Douglas .

OUTLOOKS AND INSIGHTS ON GROUP DECISION AND NEGOTIATION, GDN 2015, 2015, 218 :345-355

[29] Crowdsourcing to manage service gaps in service networks [J].

Blair, Amanda ;

Key, Thomas Martin ;

Wilson, Matthew .

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2019, 34 (07) :1497-1505

[30] What can crowdsourcing do for decision support? [J].

Chiu, Chao-Min ;

Liang, Ting-Peng ;

Turban, Efraim .

DECISION SUPPORT SYSTEMS, 2014, 65 :40-49

← 1 2 3 4 5 →