Research on the Influence of Perceiving Other Customer Support on Customer Citizenship Behavior

被引：0
作者：
Zhang, Hui [1 ,2 ]
Liu, Hongshen [3 ]
Yang, Chuang [3 ]
Chen, Yongping [4 ]
机构：
[1] Hubei Engn Univ, Sch Econ & Management, Xiaogan 432100, Hubei, Peoples R China
[2] Hubei Engn Univ, Res Ctr, Hubei Micro & Small Enterprises Dev, Xiaogan 432100, Hubei, Peoples R China
[3] Changsha Univ Sci & Technol, Sch Econ & Management, Changsha 410000, Hunan, Peoples R China
[4] Hubei Engn Univ, Sch Polit & Law, Xiaogan 432100, Peoples R China
来源：
PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND MANAGEMENT (ICEM 2017) | 2017年 / 53卷
关键词：
Perceiving other customer support; Customer commitment; Customer citizenship behavior; QUALITY; LOYALTY;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Customer citizenship behavior has a very good promotion effect on the enterprise operation. However, the past researches paid little attention to the influence of other customers. From the consumption scenario, the support of other customers will be closer to the actual consumer and increases the validity of the conclusions of the study. This study attempts to use customer commitment as an intermediary variable to explore the impact of perceiving the support of other customers on customer citizenship behavior. Through questionnaire surveys of clothing store customers, it is considered that perceiving other customer support has a significant positive impact on customer citizenship behavior and customer commitment plays an intermediary role.
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页码：760 / 765
页数：6
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