The effect of tourists' autobiographical memory on revisit intention: does nostalgia promote revisiting?

The phenomenon of tourist revisiting has attracted attention because of its economic benefits to tourist destinations. Under the guidance of the Stimuli-Organism-Response framework, this research considers travel photographs as stimuli, the relationships between autobiographical memory, place attachment and positive emotions as internal processes of the organism, and revisit intention as a behavioral response. Travel photographs had a significant positive impact on autobiographical memory, and autobiographical memory was found to be significantly associated with revisit intention. This relationship was mediated by positive emotions and moderated by place attachment. Implications and directions for future research are provided.