The Geography of Social Media Data in Urban Areas: Representativeness and Complementarity

This research sheds light on the relationship between the presence of location-based social network (LBSN) data and other economic and demographic variables in the city of Valencia (Spain). For that purpose, a comparison is made between location patterns of geolocated data from various social networks (i.e., Google Places, Foursquare, Twitter, Airbnb and Idealista) and statistical information such as land value, average gross income, and population distribution by age range. The main findings show that there is no direct relationship between land value or age of registered population and the amount of social network data generated in a given area. However, a noteworthy coincidence was observed between Google Places data-clustering patterns, which represent the offer of economic activities, and the spatial concentration of the other LBSNs analyzed, suggesting that data from these sources are mostly generated in areas with a high density of economic activities.