Communication and cultural heritage. Heritage communication in museum institution of Rio Gallegos

Both the enhancement and the management of heritage emerge from the network of meanings that arise from the intersection made from its conceptualization. Contemporary society increasingly integrates different technologies to manage, transmit and store information, culture and, to a large extent, knowledge. For this reason, the social and cultural environment requires museums to adopt new management models. These new forms of administration include the need for museums to identify and communicate effectively with the diverse publics that they consider important for the development of their activity. Following this approach, this work presents the results of an investigation that analyzes the communication situation in the museum institutions of the city of Rio Gallegos (Argentina). In it, it is investigated about how the different communication functions are produced, both in their structure and in their most used tools or means, at the same time that their planning and evaluation is evaluated. The application in this case of a methodology that combines a survey with an interview, allows us to think about the importance of creating the conditions for potential users to come into contact with the desired cultural good or service (Valdes, 1999)