Omnichannel operations with ship-from-store

被引：28

作者：

Yang, Daojian ^{[1
]}

Zhang, Xiujie ^{[2
]}

机构：

[1] Tianjin Univ, Coll Management & Econ, Tianjin 300072, Peoples R China

[2] Tianjin Univ Technol, Zhonghuan Informat Coll, Tianjin 300380, Peoples R China

来源：

OPERATIONS RESEARCH LETTERS | 2020年 / 48卷 / 03期

基金：

中国国家自然科学基金;

关键词：

Omnichannel operations; Ship-from-store; Hyperbolic discounting; Strategic consumer behavior; Behavioral operations; ORDER FULFILLMENT; CENTRALIZATION; ALLOCATION; DECISIONS; DELIVERY; ONLINE; MODEL; PRICE;

D O I：

10.1016/j.orl.2020.03.009

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

While embracing omnichannel operations, firms are rolling out ship-from-store (SFS). This paper considers a newsvendor-like retailer operating both online and offline channels, and analyzes how SFS affects the seller's profits. In our model, consumers strategically choose a channel to optimize their utility, which is investigated by applying the theory of hyperbolic discounting. The results show that, interestingly, the firm can be worse off implementing SFS, when the customer-base expansion thanks to SFS is not significant. (C) 2020 Elsevier B.V. All rights reserved.

引用

页码：257 / 261

页数：5

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