The Influence of the Discursive Power of Unions in the Swift Re-regulation of Slaughterhouse Labour during the COVID-19 Crisis in Germany

The article analyses the re-regulation of labour in the German meat industry during the COVID-19 crisis. While working and employment conditions have long been criticised with only minor results, the massive coronavirus outbreaks in German slaughterhouses led to a rapid reform of work in the meat industry. We argue that unions were able to exert influence on policy-makers based on the discursive power that they accumulated prior to COVID-19, but that they needed to adapt their framing strategies by including public health concerns to their criticism. That was possible because the outbreaks endangered local residents as well as the slaughterhouse workers, which decisively increased the pressure on policy-makers. The article contributes to the approach of discursive power resources and strategic framing by unions, and elaborates the relevance of the process of gaining discursive power over time as well as the unforeseeable changes that can dramatically increase a union's chances of political influence.