Measuring Media Reputation: A Test of the Construct Validity and Predictive Power of Seven Measures

被引：16

作者：

Zhang, Xiaoqun ^{[1
]}

机构：

[1] Univ North Texas, Denton, TX USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2016年 / 93卷 / 04期

关键词：

media reputation; corporate reputation; agenda-setting; measurement; CORPORATE REPUTATION; MASS-COMMUNICATION; NEWS; BUSINESS; MARKET; MANAGEMENT;

D O I：

10.1177/1077699015610065

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study tested the construct validity and predictive power of seven measures of media reputation, which is the overall evaluation of the media coverage of a firm. The test was based on a content analysis of 2,817 news articles about nine large U.S. food companies from 2007 to 2011. The measures of media reputation had a high convergent validity, but only a few of them had significant correlations with corporate reputation. Various measures had different predictive powers for corporate reputation, and a measure combining media favorability and media visibility had a higher predictive power than other measures only focusing on media favorability.

引用

页码：884 / 905

页数：22