Art infusion: The influence of visual art on the perception and evaluation of consumer products

被引：322

作者：

Hagtvedt, Henrik ^{[1
]}

Patrick, Vanessa M. ^{[1
]}

机构：

[1] Univ Georgia, Terry Coll Business, Athens, GA 30602 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2008年 / 45卷 / 03期

关键词：

visual art; luxury; aesthetics; spillover effects; packaging; advertising; product design;

D O I：

10.1509/jmkr.45.3.379

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this research, the authors investigate the phenomenon of "art infusion," in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.

引用

页码：379 / 389

页数：11

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