Research on the Affecting Factors of Undergraduates' Consumer Behavior in O2O E-commerce's Takeout Mode

被引：0

作者：

Zhan, Qiang-nan ^{[1
]}

Zhao, Jing-kun ^{[2
]}

Wang, Zhong-cai ^{[1
]}

机构：

[1] Jiangxi Normal Univ, Sch Business, Nanchang, Peoples R China

[2] Jiangxi Sci & Technol Normal Univ, Sch Econ & Management, Nanchang, Peoples R China

来源：

3RD INTERNATIONAL CONFERENCE ON EDUCATION REFORM AND MODERN MANAGEMENT, 2016 | 2016年

关键词：

Mobile takeout platform; Satisfaction; Repeated purchase;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Based on the college students' group jingle behavior as the research object, aims to understand the influence students groups jingle the influence factors of consumer behavior, and provide advice on the takeout platform to help improve the user's repeat purchase intention. In this paper, after reading a large number of literature information system in use will model (ECM) - IT base of satisfaction model and cognitive performance and trust effect into the model, study the influence of various factors on the repeat purchase intention, then come to the conclusion through questionnaires and SPSS analysis data.

引用

页码：126 / 130

页数：5

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