The choice of manufacturer's online customization channel under different pricing models

被引：0
|
作者：
Liu, Yongmei [1 ]
Yang, Ruyi [1 ]
机构：
[1] Cent S Univ, Sch Business, Changsha 410083, Peoples R China
来源：
PROCEEDINGS OF THE 28TH CHINESE CONTROL AND DECISION CONFERENCE (2016 CCDC) | 2016年
关键词：
Online Customization Channel; Customization Level; Discriminatory Pricing; Dual Channel; STRATEGIC ANALYSIS; PRODUCT; COMPETITION; LEAD; LINE; VARIETY;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
To explore the market conditions of adding online customization channel under different pricing models, this paper constructs a two-stage supply chain model composed of one manufacturer and one retailer. We obtain some key findings. Firstly, the manufacturer has a stronger incentive to provide customized products in the decentralized scenario than in the centralized one; and discriminatory pricing is more favorable than uniform pricing for the manufacturer. Secondly, adding online customization channel raises wholesale price and retail price and leads to the existence of a Pareto improvement zone. Finally, under discriminatory pricing model, the manufacturer offers a higher customization level and higher wholesale price; and the profit of the manufacturer is higher while the retailer's is lower.
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页码：2435 / 2440
页数：6
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