TASKer: Behavioral Insights via Campus-based Experimental Mobile Crowd-sourcing

被引：33

作者：

Kandappu, Thivya ^{[1
]}

Jaiman, Nikita ^{[1
]}

Tandriansyah, Randy ^{[1
]}

Misra, Archan ^{[1
]}

Cheng, Shih-Fen ^{[1
]}

Chen, Cen ^{[1
]}

Lau, Hoong Chuin ^{[1
]}

Chander, Deepthi ^{[2
]}

Dasgupta, Koustuv ^{[2
]}

机构：

[1] Singapore Management Univ, Sch Informat Syst, Singapore, Singapore

[2] Xerox Res Ctr, Bangalore, Karnataka, India

来源：

UBICOMP'16: PROCEEDINGS OF THE 2016 ACM INTERNATIONAL JOINT CONFERENCE ON PERVASIVE AND UBIQUITOUS COMPUTING | 2016年

基金：

新加坡国家研究基金会;

关键词：

crowd-sourcing; context-aware; empirical study; user behaviour;

D O I：

10.1145/2971648.2971690

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

While mobile crowd-sourcing has become a game-changer for many urban operations, such as last mile logistics and municipal monitoring, we believe that the design of such crowd-sourcing strategies must better accommodate the real-world behavioral preferences and characteristics of users. To provide a real-world testbed to study the impact of novel mobile crowd-sourcing strategies, we have designed, developed and experimented with a real-world mobile crowd-tasking platform on the SMU campus, called TA$Ker. We enhanced the TA$Ker platform to support several new features (e.g., task bundling, differential pricing and cheating analytics) and experimentally investigated these features via a two-month deployment of TA$Ker, involving 900 real users on the SMU campus who performed over 30,000 tasks. Our studies (i) show the benefits of bundling tasks as a combined package, (ii) reveal the effectiveness of differential pricing strategies and (iii) illustrate key aspects of cheating (false reporting) behavior observed among workers.

引用

页码：392 / 402

页数：11

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