The value of public relations: Different impacts of communal and exchange relationships on perceptions and communicative behavior

被引：30

作者：

Kim, Jarim ^{[1
]}

Sung, Minjung ^{[1
,2
]}

机构：

[1] Kookmin Univ, Sch Commun, Seoul, South Korea

[2] Chung Ang Univ, Dept Advertising & Publ Relat, 221 Hueseok Dong, Seoul 156756, South Korea

来源：

JOURNAL OF PUBLIC RELATIONS RESEARCH | 2016年 / 28卷 / 02期

关键词：

Communicative behavior; public relations; relationship type; situational theory of publics; university-student relationship; TRUST;

D O I：

10.1080/1062726X.2016.1191014

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public's perceptions and behavior around an issue and (b) how relationship types impact a public's perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical framework. The results generally supported the theories. More important, the findings indicated that a communal relationship and an exchange relationship had different impacts on problem recognition, constraint recognition, and involvement recognition.

引用

页码：87 / 101

页数：15

共 45 条

[1]

[Anonymous], 1997, PUBLIC RELATIONS RES

[2]

[Anonymous], 2006, THESIS

[3]

[Anonymous], 2000, PUBLIC RELATIONS REL

[4]

[Anonymous], FAMILY PLANNING POPU