Inducing Modal Shift in Passenger Transport Through ICT Solutions

One of the main goals of modern transport policy is a drive to induce modal change through ICT solutions. It is believed that the user given the benefits of modern ICTs in making travel experience more seamless and reasonably cheap will be willing to resign from private car in favour of public transport. The research presented in this paper refers to the field studies on the acceptance of different ICTs by transport users. It shows results from rural and urban travel. Based on this the feasibility of the possible enforcement of change and resulting modal shift is questioned. Although ICT solutions are widely accepted for majority of transport users they are not sufficient to change transport behaviours and ensure switch from private car to public transport.