In the new era, China's aging society has the characteristics of aging population and empty nesting. The pressure of social pension is huge, and it is urgent to solve the social pension issues. Rural ecological pension is a new way of pension for the elderly, which can meet the needs of some elderly people. This paper analyzes the development status of the ecological pension industry in Heilongjiang Province, and summarizes the four types of ecological old-age leisure farms: ecological old-age communities, old-age tourism resorts, and migratory bird-type ecological pension apartments. Moreover, this paper analyzes the basic conditions for the development of ecological pension in various regions of Heilongjiang Province and conducts factor analysis and ranking. Combined with practice, this paper proposes countermeasures and suggestions for the development of rural ecological pension in Heilongjiang Province.