Determinants and Impact of Online Social Interaction on Online Buying Behaviour

被引：8
作者：
Isa, Nina Farisha [1 ]
Salleh, Noor Akma Mohd [1 ]
Aziz, Azmin Azliza [1 ]
机构：
[1] Univ Malaya, Fac Business & Accountancy, Kuala Lumpur 50603, Malaysia
来源：
3RD GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS-2016) ON CONTEMPORARY ISSUES IN MANAGEMENT AND SOCIAL SCIENCES RESEARCH | 2016年 / 219卷
关键词：
Social Media; Online Social Interaction; Social Influence; Consumer Buying Behaviour; Field Experiment;
D O I：
10.1016/j.sbspro.2016.04.045
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Interactions in the e-commerce between companies and consumers are mainly through the retailer's Web site, interactions in social media such as Facebook are mainly based on virtual activities between consumers and consumers. The primary purpose of this paper is to investigate the determinants of consumer buying behaviour and the role of online social interaction on online buying. Results of natural experiment indicate that online social interaction among the consumers will change the opinion of buying behaviour. (C) 2016 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：352 / 358
页数：7
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