DIGITAL SUSTAINABILITY REPORTING IN THE ERA OF KNOWLEDGE SOCIETY

Educating and informing corporate stakeholders and general public about sustainable activities of companies is currently gaining on its importance in the new information age. Worldwide as well as in the Czech Republic B2B customers closely monitor responsible corporate behaviour of their suppliers. Dissemination of information and spreading the knowledge about responsible activities of a company via corporate websites can contribute to its positive image on domestic as well as international markets. Social and environmental pillars of sustainability may boost the competitive edge of a business entity and that is one of the reasons companies educate and inform their customers and clients as well as general public about their responsible activities and the issue in general either in a form of an electronic article/post or a separate CSR/sustainability report. This paper deals with corporate communication focusing on the e-platform. It analyses data and brings findings of a research carried out on a sample of 46 companies in the Czech Republic within the pilot section of a larger project called Sustainable Corporate Responsibility. In particular, the paper examines forms in which a company reveals information on its CSR activities to its external and internal public and the topic of sustainability as a whole on the corporate websites thus helping to build the knowledge society. The objective is to find out how companies educate and inform all stakeholders inclusive of general public about their sustainable activities via the electronic platform.