Although positive events occur frequently in people's lives, autobiographical memory for happy events has received only marginal attention within the psychology literature. This study followed a between-subjects design to examine the similarities and differences between eudaimonic and hedonic happy memories. Two groups of undergraduates provided narratives of personally experienced eudaimonic and hedonic events, respectively. They also completed questionnaires assessing the memory characteristics of recalled events and the centrality of such events for the individual's identity and life story. In addition, the participants' levels of well-being were assessed. The content analysis of narratives revealed that eudaimonic memories mostly referred to transitional life events; by contrast, the most reported hedonic memories referred to close relationship experiences. Eudaimonic and hedonic recollections were further compared on quantitative measures of memory characteristics, statistically controlling for retention interval and event centrality. Results showed that eudaimonic memories involved more intense feelings of pride and were socially shared more frequently than hedonic memories. However, the two memory types were similar with respect to a number of features (e.g., sensory details). It is argued that participants remembering eudaimonic events were more influenced by cultural life scripts. Implications of the findings for the measurement of psychological well-being are also discussed.
