Customer Loyalty and Customer Relationship Management

被引：0

作者：

Zhang, Pengwei ^{[1
]}

Li, Min ^{[1
]}

Jiao, Xiaojing ^{[1
]}

Zhou, Ruijin ^{[1
]}

机构：

[1] Henan Inst Sci & Technol, Xinxiang, Peoples R China

来源：

ADVANCED RESEARCH ON ELECTRONIC COMMERCE, WEB APPLICATION, AND COMMUNICATION, PT 2 | 2011年 / 144卷

关键词：

Customer loyalty; Customer relationship; Customer value;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The contemporary company attaches great importance to marketing relationship and customer relations is the core of this relationship. Further, customer satisfaction and loyalty is the core of the customer relationship management. Sometimes, high customer satisfaction causes low profit because enterprises do not realize that strengthening the loyalty of the aimed customer is the key of customer relationship management.

引用

页码：432 / 436

页数：5

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