Customer Loyalty and Customer Relationship Management

被引：0
|
作者：
Zhang, Pengwei [1 ]
Li, Min [1 ]
Jiao, Xiaojing [1 ]
Zhou, Ruijin [1 ]
机构：
[1] Henan Inst Sci & Technol, Xinxiang, Peoples R China
来源：
ADVANCED RESEARCH ON ELECTRONIC COMMERCE, WEB APPLICATION, AND COMMUNICATION, PT 2 | 2011年 / 144卷
关键词：
Customer loyalty; Customer relationship; Customer value;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The contemporary company attaches great importance to marketing relationship and customer relations is the core of this relationship. Further, customer satisfaction and loyalty is the core of the customer relationship management. Sometimes, high customer satisfaction causes low profit because enterprises do not realize that strengthening the loyalty of the aimed customer is the key of customer relationship management.
引用
收藏
页码：432 / 436
页数：5
相关论文
共 50 条
  • [1] Empirical Analysis on the Effect of Customer Relationship Management to the Customer Loyalty
    Sun, Hongfei
    Liu, Min
    PROCEEDINGS OF THE 2009 INTERNATIONAL CONFERENCE ON WIRELESS NETWORKS AND INFORMATION SYSTEMS, 2009, : 147 - 149
  • [2] A Review on Customer Loyalty as a Main Goal of Customer Relationship Management
    Asgarpour, Rasoul
    Hamid, Abu Bakar Abdul
    Mousavi, Bahaedin
    Jamshidi, Majid
    JURNAL TEKNOLOGI, 2013, 64 (03):
  • [3] USING CUSTOMER RELATIONSHIP MANAGEMENT TO INCREASE CUSTOMER LOYALTY IN BANKS
    Mistrean, Larisa
    EURO AND THE EUROPEAN BANKING SYSTEM: EVOLUTIONS AND CHALLENGES, 2015, : 221 - 232
  • [4] The Evaluation Model of Customer Loyalty Based on the Customer Relationship Management
    Li, Xiaorong
    Gu, YouJin
    EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8, 2010, : 2406 - 2409
  • [5] The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction
    Dwivedi, Ram Kumar
    Choudhary, Shailee Lohmor
    Dixit, Rinku Sharma
    Sahiba, Zainab
    Naik, Satyaprakash
    WEB INTELLIGENCE, 2024, 22 (03) : 425 - 442
  • [6] Boosting customer loyalty through marketing distribution, customer experience management and customer relationship management
    Badawi, Badawi
    Muafi, Muafi
    ACTA LOGISTICA, 2024, 11 (03): : 441 - 449
  • [7] The study of mobile customer relationship management and loyalty
    Chen, Ja-Shen
    Ching, Russell
    2006 INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2, PROCEEDINGS, 2006, : 67 - 72
  • [8] Reviewing the Literature among Customer Relationship Management, Creating Values, Customer Satisfaction, and Customer Loyalty
    Abuhashesh, Mohammd
    Al-Dmour, Rand
    Masa'Deh, Ra'ed
    EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020, 2019, : 7272 - 7281
  • [9] Supplier-customer relationship management and customer loyalty The banking industry perspective
    Ndubisi, Nelson Oly
    Wah, Chan Kok
    Ndubisi, Gibson C.
    JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, 2007, 20 (02) : 222 - +
  • [10] How Internal Customer Relationship Management and Word of Mouth Affect Customer Loyalty
    Vem, Linus Jonathan
    Mshembula, Joy Philip
    Ochigbo, Abel Daniel
    Panle, Ruth Agwom
    ETIKONOMI, 2024, 23 (01): : 81 - 92
12345