Decisions to manage endemic ectoparasites: the case of ticks and tick-borne diseases in northern Australia

Control of ticks and tick-borne diseases in northern Australia is considered economically important, but is complicated due to the physical and production environment. Various approaches to analysis have been applied to evaluate decisions to control tick-borne diseases but have been used in research rather than as direct support for producer decisions. To be effective, the results from economic analysis need to be applied by decision-makers. The application of the results from economic analysis requires decision-makers and analysts to incorporate effective communication within their relationship. Taking a learning approach to enhance communication in economic advisory services has potential to overcome misalignment between the advice provided and producers' approaches to decision-making. In this approach, we need to understand the processes a livestock producer would use to evaluate their experiences and develop new understanding and knowledge over time as a result of these experiences. This paper explores the nature of private decisions in relation to tick-borne disease control then considers the use of a learning approach to enable effective learning to take place between producers and their advisors.