The customer trust evaluation of e-commerce market based on portfolio weighting: cloud model

被引:1
|
作者
Chu, Wei [1 ]
Chen, Huaxi [2 ]
机构
[1] Bengbu Univ, Sch Econ & Management, Bengbu 233030, Peoples R China
[2] Bengbu Univ, Sch Math & Phys, Bengbu 233000, Peoples R China
关键词
combination weighting; cloud model; e-commerce market; customer trust; AHP; analytic hierarchy process; entropy value method;
D O I
10.1504/IJEP.2022.132356
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
In order to improve the evaluation effect of customer trust in e-commerce market, this paper studies the evaluation method of customer trust in e-commerce market based on combination weighting and cloud model. According to the technical, business, the customer first three factors, e-commerce market customer trust evaluation index system; then the combined weight of evaluation index is determined by the improved analytic hierarchy process (AHP) and entropy method; finally through the cloud model building customer trust evaluation level discriminant model, introducing fuzzy entropy for final evaluation results. Experiments show: the method is constructed of the evaluation index in the index layer Cronbach 's were significantly higher than 0.7, shows that this method has a better effect of index system building, can effectively promote the electronic commerce often customer trust evaluation results.
引用
收藏
页码:126 / 140
页数:16
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