Application of DEA in the Value Optimization Study of China Listed Media Companies

被引：2

作者：

Jiang, Hui-chen ^{[1
]}

Liu, Shan-cun ^{[1
]}

机构：

[1] Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China

来源：

PROCEEDINGS OF THE 22ND INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT: INNOVATION AND PRACTICE IN INDUSTRIAL ENGINEERING AND MANAGEMENT (VOL 2) | 2016年

关键词：

Media companies; Value optimization; Efficiency study; Data envelopment analysis; DATA ENVELOPMENT ANALYSIS; EFFICIENCY; SYSTEM;

D O I：

10.2991/978-94-6239-177-2_78

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Presently, with the rapid development of China Cultural Industry, the contribution of Media Industry on the National Economy has been increased gradually. In this paper, we build an evaluation system of China Media Listed Companies, which takes the characteristics of Media Industry into consideration. Then, the efficiency evaluation of these companies are conducted using DEA theories and we put forward the measures for these companies to optimize the value in the New Normal.

引用

页码：761 / 769

页数：9

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