Convenience Stores in Romania. What Has Changed after the COVID-19 Outbreak?

Purpose - The purpose of this paper is to identify the main attributes that are defining the new convenience in Romanian modern grocery retailing after COVID-19 outbreak. Design/methodology/approach - The literature review is presenting the general description for convenience stores. The paper also presents the context of Romanian modern grocery retailers for 2019 and the current context, the changes caused by COVID-19 outbreak. In the end, conclusions are presented. Findings - The new convenience is reflected by the changes resulting from the imposed safety measures, which mean utilitarian needs accomplished, in a fast time and a safe manner, and these can be done by transparent communication. Research limitations/implications - The paper is conceptual, so future research will be necessary to empirically validate these findings. Originality/value - This study is an important instrument for further research and for retail managers. It offers a valuable response to what convenience stores should do to meet customers' new expectations.