Determinants of Young Malaysians' Green Purchase Intention

被引：0

作者：

Yee, Julie Yew Mei ^{[1
]}

Moganadas, Sharmila Rani ^{[1
]}

Wen, Lim Jia ^{[1
]}

Nathan, Robert Jeyakumar ^{[1
]}

机构：

[1] Multimedia Univ, Melaka, Malaysia

来源：

KNOWLEDGE MANAGEMENT AND INNOVATION: A BUSINESS COMPETITIVE EDGE PERSPECTIVE, VOLS 1-3 | 2010年

关键词：

Green Purchase Intention; Young Malaysians; Environmental Concern; Social Influence; ENVIRONMENTAL CONCERN; CONSUMERS; BEHAVIOR; ANTECEDENTS; ATTITUDES; VALUES; HEALTH;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study investigates consumers' green purchase intention focusing on young consumers in Malaysia. From literature, several research dimensions are identified, which include environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived consumer effectiveness and social influence. Each of the said dimensions was measured using a questionnaire from 274 Young Malaysians (YM). Findings show environmental concern and social influence as the most influential determinants of YM's green purchase intention. The study proceeds to discuss other insights gathered in the study, presents recommendation and suggestions for future studies in the area.

引用

页码：268 / 279

页数：12

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