Tourism statistics, indicators and big data: a perspective article

Purpose - This paper aims to discuss the evolution of tourism data and critically debates future perspective for producers and users of tourismdata. Design/methodology/approach - This paper provides a perspective on tourism data based on selected literature. Findings - Industry developments, technological changes and novel methodologies have influenced tourism data sources. Closer attention to new data collection methods and novel analytics is required. Research limitations/implications - A considerate and integrated system of tourism data (statistics, indicators, and big data) shall remain a priority for scholars and practitioners alike. Social implications - This perspective article provides a brief overview of the development and challenges related to the future use of tourism statistics, indicators and big data. Originality/value - The paper offers a novel vision of tourism data by combining three different but complementary aspects of tourismdata.