Research on the Dimensional Model of Tourist Perceived Value in the Dabie Mountain Ecotourism and Its Empirical Research

Based on the view of tourists' experience, this paper builds the conceptual model of tourist perceived value in the Dabie Mountains ecotourism from the four tourist perceived value dimensions of environment, resources, service and cost. Selecting Daofeng Scenic Area as the case study, this paper applies SPSS22.0 and AMOS22.0 analysis tools to dispose of research data, builds the model for analyzing tourist perceived value dimensions, and conducts the measurement research. The results show that the tourist perceived values for the Dabie Mountains ecotourism decreases progressively from the resource perceived value, the environment perceived value, the cost one to the service one. The results indicate the direction for improving the quality of the Dabie Mountains ecotourism from the perspective of tourist perceived values, as well as provide theoretical support and practical guidance for sound and sustainable development of the ecotourism.