Entrepreneurial university - a method of evaluation and planning applied in Brazil

Regarding the support policies of the National Innovation System in Brazil, most universities are not considered Entrepreneurial. The literature presentes some works in this field, but we identified gaps in the sense of presenting a methodological process to evaluate the planning of the elements in the accomplishment of that journey. The present work refers to the conception and application of a methodology of evaluation and planning of an University Innovation Ecosystem. With this purpose, a case study of a private institution was considered, with about eight thousand students, located in the northeastern region of the country. The methodology considered the strategic posicioning of the institution, the internal structural body of the ecosystem and the innovation management process. Nine cores called Ecosystem Steering Elements were generated, as well as recommendations for their effectiveness. All of this was done as a way to materialize the operation of an Entrepreneurial University, with impacts on the development of the region.