Enduring Gender Bias in Reporting on Political Elite Positions: Media Coverage of Female MPs in Belgian News Broadcasts (2003-2011)

In Belgium, like in numerous other democracies, the representation of women in parliament has risen sharply in recent decades, partly because of gender quota legislation. This rapid evolution implies that traditional notions on the presence of gender bias in media reporting need to be re-assessed. Relying on data from more than six thousand full newscasts, we examine the allotted speaking time to members of parliament (MPs) from 2003 until 2011 in the two main television news broadcasts in the Dutch-speaking region of Belgium. Multilevel regression analyses were conducted to determine which factors influence the probability and volume of television news coverage of MPs. The results indicate thateven controlling for alternative explanationsnews media persist in a biased treatment of female MPs: Female MPs are significantly less likely to be allotted speaking time, and they receive less speaking time than their male colleagues. Moreover, results show that this gap in media coverage is present especially for elite and thus newsworthy positions. Apparently, gender bias in the media persists, even when the political system evolves rapidly toward equal representation.