Theorizing "Stories About Algorithms" as a Mechanism in the Formation and Maintenance of Algorithmic Imaginaries

被引:49
作者
Schellewald, Andreas [1 ]
机构
[1] Goldsmiths Univ London, Media & Commun, London, England
来源
SOCIAL MEDIA + SOCIETY | 2022年 / 8卷 / 01期
关键词
TikTok; algorithms; algorithmic imaginaries; ethnography; digital culture; TIKTOK;
D O I
10.1177/20563051221077025
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
In this article, I report from an ethnographic investigation into young adult users of the popular short-video app TikTok. More specifically, I discuss their experience of TikTok's algorithmic content feed, or so-called "For You Page." Like many other personalized online environments today, the For You Page is marked by the tension of being a mechanism of digital surveillance and affective control, yet also a source of entertainment and pleasure. Focusing on people's sense-making practices, especially in relation to stories about the TikTok algorithm, the article approaches the discursive repertoire that underpins people's negotiation of this tension. Doing so, I theorize the role and relevance of "stories about algorithms" within the context of algorithmic imaginaries as activating users in sense-making processes about their algorithmic entanglements.
引用
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页数:10
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