Map of scientific research on Communication in Spain: study fronts and rankings of authors, publications and institutions

This work presents a current map of scientific research on Communication in Spain, identifying both the research fronts of the publications with the greatest impact over the last three years (2019-2021) and the authors who led such work and their universities of reference. The original methodology applied herein focuses on an analysis of the cited authors. After a careful selection process, we work with a corpus of more than 800 articles, using Scopus and the VOSviewer software to generate a co-referencing map and throw light on the structure of the Communication field. On the basis of that analysis, we identify nine thematic clusters, with a particular grouping structure, leading authors, and relationships around fields of study such as communication, democracy and power, audiences and media consumption, the media industry, journalistic practice, fact checking and disinformation, journalistic innovation, and SEO journalism. The ranking of cited authors, where Ramon Salaverria and Rasmus K. Nielsen hold equal first position and the Chilean Claudia Mellado is the only woman at the head of a strong group, is put into context by analyzing their scientific production and the normalized impact in Communication of their institutions. The comparative analysis reveals the elite Spanish authors in Communication (Xose Lopez-Garcia, Ignacio Aguaded, Andreu Casero-Ripolles, Lluis Codina, and Ramon Salaverria) and shows how universities in Madrid maintain their importance in terms of production but that those in Catalunya have the lead in terms of impact. The research is completed with a map of keyword co-occurrence that confirms the barrage of studies around the Covid crisis and the parallel and growing number of hoaxes (fakes). The research confirms the relevance of and opportunity to apply scientometric techniques to the Communication field.