In this study, 50 consecutive deep-fat fryings were done by frying potato samples, each weighing 100 g, in sunflower seed oil at 170 degreesC. Significant chemical and physical changes in sunflower seed oil were observed during frying. A number of official methods were used to evaluate its adsorption abilities including free fatty acids (FFA), peroxide value (PV), conjugated dienes at 232 nm, secondary oxidation products at 270 nm and specific heat value determination. These parameters were determined in oil samples taken after each of the ten fryings before and after adsorbent treatment. A mixture of 2% pekmez earth, 3% bentonite, and 3% magnesium silicate was used as the adsorbent mixture. The FFA content of oil increased from 0.17 to 0.29% during frying. The use of adsorbents reduced FFA content of the used oil to 0.13%, i.e., a value below the FFA content of fresh oil (0.17%). Peroxide values decreased during frying because of decomposition of peroxides at high temperatures. A significant reduction was obtained in peroxide and conjugated diene values (K-232 value) due to the adsorbent treatment. However, the treatment increased the amount of secondary oxidation products (K-270 value). The specific heats of untreated used oil were higher than specific heats of adsorbent treated used oil over the entire frying process.