Research on the Impact of Outlets' Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty

被引：3

作者：

Dai, Jingyu ^{[1
]}

Zhao, Liang ^{[2
]}

Wang, Qiang ^{[3
]}

Zeng, Hailiang ^{[4
]}

机构：

[1] Sanda Univ, Coll Art Design & Media, Shanghai, Peoples R China

[2] Shangqiu Normal Univ, Coll Humanities, Han Liang Cultural Res Ctr, Shangqiu, Peoples R China

[3] Liming Vocat Univ, Coll Foreign Language & Tourism, Quanzhou, Peoples R China

[4] Guangdong Univ Petrochem Technol, Sch Econ & Management, Maoming, Peoples R China

来源：

FRONTIERS IN PSYCHOLOGY | 2022年 / 13卷

关键词：

outlets; luxury marketing; statistical analysis; sustainable development; loyalty; QUALITY; IMAGE;

D O I：

10.3389/fpsyg.2022.944070

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its "Japan Fashion Travel Project," using quantitative research methods and research tools for questionnaires. From the perspective of tourist shopping experience marketing, this paper studies the relationship among tourist marketing, value perception, shopping satisfaction, and customer loyalty to outlets, and discusses the recommendations for sustainable development of outlets.

引用

页数：12

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