Lateral marketing: New techniques for finding breakthrough ideas

被引：1

作者：

Pinegar, JS ^{[1
]}

Lee, EG ^{[1
]}

机构：

[1] Franklin & Marshall Coll, Lancaster, PA 17604 USA

来源：

关键词：

D O I：

10.1111/j.1540-5885.2005.00141_2.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：454 / 456

页数：3

相关论文

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