The small amplitude rheological properties of doughs of different compositions were measured using a dynamic rheometer. In the first study, the effect of water, flour, and added gluten on the dynamic properties was investigated. Frequency sweep was carried out in the range of 0.1 to 100 s(-1) at an applied strain of 0.1%. Storage (G') and loss (G '') moduli for each composition were recorded. The storage modulus versus frequency plots were a series of parallel curves indicating that the moisture-to-flour ratio was the most important parameter. The loss modulus versus frequency plot showed a falling-off after a frequency of 40 s(-1). A plot of tan delta versus frequency indicated a more elastic dough at shorter time scales (or higher frequencies). Data from the dynamic shear experiment were used to determine the parameters of the generalized Maxwell model. Depending on composition, the doughs exhibited unimodal or bimodal distributions. Stresses relaxed faster when the flour-to-water ratio was high. In the second study, the dynamic and transient properties of three commercial doughs were investigated. Stress-strain behavior of a short cookie dough showed strain softening at higher stains. Dough samples did not exhibit initial stress overshoot at the shear rates investigated. A time-strain separability, valid for many polymer melts, was observed for cracker doughs, which encouraged the use of the factorable KBKZ model. The integral constitutive Wagner equation was applied to the transient data and was found to give a reasonably good fit except at short times where stress maximum occurred. The Yamamoto model, on the other hand, gave a poor fit to the shear viscosity data.