COMMUNICATIVE AND DISCURSIVE PRACTICES IN THE 21ST CENTURY: CULTURO-LOGICAL ANALYSIS OF THE EDUCATIONAL PROCESS IN HIGHER EDUCATION

The article analyzes contemporary discursive practices as a part of the communication process within the environment of Russian higher education. The study evaluates the definitions and basic characteristics of the concept of discourse and determines the integral practical activity skills (competences) obtained by students in the process of learning that determine their further action and interaction both in the daily reality and professional environment. An analysis of the use of modern information technology, pedagogical technologies, and communicative and discursive practices in teaching at humanitarian universities is presented. The question is raised about the success of an individual's mastery of the discrete combinatorial system of modern sign culture in the society of mass culture, which has become almost entirely visual and adamantly offers ready-made images, largely depriving a person of imagination and the ability to independently form an individual image of the world - their own perceptions. The study poses a hypothesis of the emergence of latent discourse deformations in the process of learning when due to the change of communicative roles, students themselves become articulating objects reproducing independent cultural texts that distort the real values of education.