"Too Close for Comfort": The Negative Effects of Location-Based Advertising

被引：5
作者：
Caic, Martina
Mahr, Dominik
Aguirre, Elizabeth
de Ruyter, Ko
Wetzels, Martin
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
VALUE CREATION; PERSONALIZATION; INTRUSIVENESS; CUSTOMIZATION; ANTECEDENTS; REACTANCE;
D O I：
10.1007/978-3-658-08132-4_8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：103 / 111
页数：9
相关论文
共 26 条
  • [11] Online Display Advertising: Targeting and Obtrusiveness
    Goldfarb, Avi
    Tucker, Catherine
    [J]. MARKETING SCIENCE, 2011, 30 (03) : 389 - 404
  • [12] Gratton E., 2002, CANADIAN J LAW TECHN, V1, P59
  • [13] Heinonen K., 2004, Manag. Serv. Qual, V14, P205, DOI [10.1108/09604520410528626, DOI 10.1108/09604520410528626]
  • [14] Jong Woo J., 2007, INT J MOBILE MARKETI, V2, P50
  • [15] Profiling the mobile customer - Is industry self-regulation adequate to protect consumer privacy when behavioural advertisers target mobile phones? - Part II
    King N.J.
    Jessen P.W.
    [J]. Computer Law and Security Review, 2010, 26 (06) : 595 - 612
  • [16] An assessment of value creation in mobile service delivery and the moderating role of time consciousness
    Kleijnen, Mirella
    de Ruyter, Ko
    Wetzels, Martin
    [J]. JOURNAL OF RETAILING, 2007, 83 (01) : 33 - 46
  • [17] Virtual lead user communities: Drivers of knowledge creation for innovation
    Mahr, Dominik
    Lievens, Annouk
    [J]. RESEARCH POLICY, 2012, 41 (01) : 167 - 177
  • [18] Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles
    Moeller, Sabine
    Ciuchita, Robert
    Mahr, Dominik
    Odekerken-Schroder, Gaby
    Fassnacht, Martin
    [J]. JOURNAL OF SERVICE RESEARCH, 2013, 16 (04) : 471 - 487
  • [19] Intentions to use mobile services: Antecedents and cross-service comparisons
    Nysveen, H
    Pedersen, PE
    Thorbjornsen, H
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2005, 33 (03) : 330 - 346
  • [20] Mobile Marketing: A Synthesis and Prognosis
    Shankar, Venkatesh
    Balasubramanian, Sridhar
    [J]. JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (02) : 118 - 129
123