A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention

被引：40
作者：
Abdullah, Dahlan [1 ]
Jayaraman, K. [2 ]
Kamal, Saiful Bahri Mohd [1 ]
机构：
[1] Univ Teknol MARA Pulau Pinang, Fac Hotel & Tourism Management, Permatang Pauh 13500, Penang, Malaysia
[2] Univ Sains Malaysia, Grad Sch Business, Gelugor 11800, Penang, Malaysia
来源：
FIFTH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING (5TH INCOMAR) 2015 | 2015年 / 37卷
关键词：
Perceived interactivity; Perceived value; Revisit intention; Online booking; Hotel website; CONSUMER; PERCEPTIONS; COMMERCE; IMPACT;
D O I：
10.1016/S2212-5671(16)30109-5
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Malaysian hotel websites have received many online visitors but failed to convert it into online booking. Based on a synthesis of literature, this article illustrates a conceptual business model to enhance customer intention to revisit hotel websites to book for hotel rooms. The conceptual model proposes that customer perception on hotel website interactivity influences customer perceived value and intention to revisit the hotel website in the future. This article contributes to the existing body of knowledge by highlighting the importance of each dimension of perceived website interactivity in hotel sector. Its applications in the hospitality business and implications for future research were also discussed. (C) 2016 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
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页码：170 / 175
页数：6
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