The Influence of Font Design Pattern on Marketing Behavior

The text in human life plays an indispensable role for emotions and language communication. In graphic design, designers tend to spend most of their thoughts and energy on the text, because words can express the design concept intuitively, directly reflect the theme of graphic work, and convey the design idea. Faced with the new situation and needs, font design must be innovative changes. Marketing strategy is the cornerstone of all marketing work. Marketing should formulate enterprise's market positioning strategy, explore the potential demand of the market, establish the sense of belonging of consumers' brand, and clear the goal of market segmentation. Whether it can meet the needs of consumers is directly related to the market share and profitability of enterprises, thus affecting the survival and development of enterprises. Consumer psychology and behavior are closely related to the marketing of enterprises. We need to construct marketing concept system, integrate marketing resources, realize market advantage, increase maximum value, change marketing mode, and establish stereoscopic marketing system.