Application of Promotional Tools for Developing Tourism and Hospitality Industry

The proposed study will mainly attempt, study the promotional tools undertaken by the different hotels and tour operators and evaluate how they have been able to develop the industry in the state, identify the problems and limitations of promotional activities undertaken by tourism firms and provide the suggestions and recommendations for hospitality and Tourism Industry. A survey questionnaire was used to collect the primary data which was administered to eight top executives from JKTDC (Jammu and Kashmir Development Corporation), and 30 hotel and Tour operators or agents selected for the collection of the data. Descriptive Statistics like percentage method and Averages was used to analyze the Data. In developing the tourist destination it is very important to apply the promotional tools to provide the necessary information about the various attractions and services to the tourists and to develop and improve the tourism and hospitality industry.