An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values

被引：128

作者：

Guido, Gianluigi ^{[1
,2
]}

Peluso, Alessandro M. ^{[1
,3
]}

Capestro, Mauro ^{[1
,2
]}

Miglietta, Mariafrancesca ^{[1
,2
]}

机构：

[1] Univ Salento, I-73100 Lecce, Italy

[2] ISUFI, Lecce, Italy

[3] LUISS Univ, Rome, Italy

来源：

PERSONALITY AND INDIVIDUAL DIFFERENCES | 2015年 / 76卷

关键词：

Big Five personality dimensions; Five-Factor Model; Short measures; Test construction; Hedonic and utilitarian shopping dimensions; PERSONALITY-TRAITS; BRAND PERSONALITY; CONSUMER CHOICE; 5-FACTOR MODEL; SCALE; CONSUMPTION; DIMENSIONS; GOODS; FIT;

D O I：

10.1016/j.paid.2014.11.053

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The present research proposes an Italian version of the BFI-10 scale by Rammstedt and John (2007), which was originally developed in both English and German. The results on convergent and concurrent validity confirmed the scale as an effective means for assessing personality dimensions in a limited amount of time. This paper also presents and discusses an application of the scale in the marketing field that shows how the developed scale relates to consumers' tendency towards hedonic and/or utilitarian shopping values. (C) 2014 Elsevier Ltd. All rights reserved.

引用

页码：135 / 140

页数：6

共 35 条

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