The Application of Network Marketing Based on Genetic Algorithm

被引：6

作者：

Huang, ShaoBo ^{[1
]}

Qian, Shao ^{[1
]}

机构：

[1] Coll Traff Management Cadres, Dept Comp Sci Inst, Beijing, Peoples R China

来源：

2010 2ND IEEE INTERNATIONAL CONFERENCE ON INFORMATION AND FINANCIAL ENGINEERING (ICIFE) | 2010年

关键词：

network marketing; genetic algorithm; data miningcomponent;

D O I：

10.1109/ICIFE.2010.5609245

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

with the rapid development of network and communication technology in China, network marketing has begun to take its shape. In order to further improve the efficiency and quality of network marketing, it is necessary to take new technology and new method to promote the optimization of network marketing management while speeding up the development of network technology. Genetic algorithm, as an evolutional method of optimization of data mining, is widely used in several fields such as management, decision making, data processing and so on. In this paper, the application of network marketing is explained with a simple model of genetic algorithm.

引用

页码：11 / 13

页数：3