Loss averse behavior

被引:99
作者
Brooks, P [1 ]
Zank, H [1 ]
机构
[1] Univ Manchester, Manchester, Lancs, England
基金
英国经济与社会研究理事会;
关键词
binary choice; comonotonic independence; gender effect; loss aversion; risk aversion;
D O I
10.1007/s11166-005-5105-7
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
A behavioral condition of loss aversion is proposed and tested. Forty-nine students participated in experiments on binary choices among lotteries involving small scale real gains and losses. At the aggregate level, a significant proportion of the choices are in the direction predicted by loss aversion. Individuals can be classified as loss averse (28 participants), gain seeking (12), and unclassified (9). A comparison with risk behavior for binary choices on lotteries involving only gains shows that risk attitudes vary across these domains of lotteries. A gender effect is also observed: proportionally more women are loss averse. In contrast to the predictions of comonotonic independence, the size of common outcomes has systematic influence on choice behavior.
引用
收藏
页码:301 / 325
页数:25
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