Evaluation of the Acceptance of Audience Response System by Corporations Using the Technology Acceptance Model

被引：0

作者：

Chu, Hsing-Hui ^{[1
]}

Lu, Ta-Jung ^{[1
]}

Wann, Jong-Wen ^{[1
]}

机构：

[1] Natl Chung Hsing Univ, Grad Inst Technol & Innovat Management, Taichung 402, Taiwan

来源：

E-BUSINESS TECHNOLOGY AND STRATEGY | 2010年 / 113卷

关键词：

Audience Response System (ARS); Technology Acceptance Model; User Acceptance; INFORMATION-TECHNOLOGY; USER ACCEPTANCE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this research is to explore enterprises' acceptance of Audience Response System (ARS) using Technology Acceptance Model (TAM). The findings show that (1) IT characteristics and facilitating conditions could be external variables of TAM. (2) The degree of E-business has positive significant correlation with behavioral intention of employees. (3) TAM is a good model to predict and explain IT acceptance. (4) Demographic variables, industry and firm characteristics have no significant correlation with ARS acceptance. The results provide useful information to managers and ARS providers that (1) ARS providers should focus more on creating different usages to enhance interactivity and employees' using intention. (2) Managers should pay attention to build sound internal facilitating conditions for introducing IT. (3) According to the degree of E-business, managers should set up strategic stages of introducing IT. (4) Providers should increase product promotion and also leverage academic and government to promote ARS.

引用

页码：281 / 291

页数：11

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