CO-CREATION AND BRAND LOVE: DEVELOPING A THEORETICAL FRAMEWORK

被引：0
|
作者：
Assiouras, Ioannis [1 ]
Paparoidamis, Nicholas G. [2 ]
Skourtis, George [3 ]
机构：
[1] Univ Toulouse, ESC Toulouse Business Sch, Toulouse, France
[2] Catholic Univ Lille, IESEG, Lille, France
[3] Univ Piraeus, Piraeus, Greece
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：589 / 589
页数：1
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